At Focus, we believe in creating communities where residents feel safe, valued, and excited to call home. When we took over The Bayfront in Beaver Dam, Wisconsin, we saw an opportunity—not just to manage a property, but to completely transform it.
In just 90 days, The Bayfront has undergone a stunning revitalization, bringing modern upgrades, enhanced security, and a new level of service to our residents. This is what we do best—turning potential into reality.
A Fresh Start: Enhancing Comfort & Convenience
From the moment we arrived, we got to work ensuring residents had the service and experience they deserve. Every maintenance request—82 in total—was completed within the first two days.
Now, with our commitment to a 48-hour turnaround on all maintenance requests, residents can expect fast, reliable service—every time.
But we didn’t stop there. We knew The Bayfront had incredible potential, so we made major investments to elevate both the experience and value of the community:
- New Windows & Sliding Doors – Bringing in more natural light and energy efficiency while updating the look of every unit.
- New Siding & Doors – A fresh, modern feel that enhances curb appeal and security.
- Beautiful New Landscaping – Thoughtfully designed green spaces that make coming home feel even better.
- 70 Upgraded Apartment Homes – Featuring high-quality finishes, updated interiors, and improved functionality.
- Brand-New Parking Lots – Freshly paved and well-lit parking areas provide a smoother, safer, and more organized experience for residents and their guests.
- Upgraded Trash Corrals – Well-maintained enclosures keep the community clean and organized, improving both functionality and curb appeal.
Safety First: A Secure & Welcoming Community
A great home starts with peace of mind. That’s why one of our first priorities was enhancing security and lighting throughout the property.
- We upgraded all interior and exterior lighting on day one, ensuring that every pathway, entryway, and parking area feels safe and well-lit.
- Entry doors were secured and reinforced, adding another layer of protection for residents.
- We worked to resolve past concerns and improve the overall living environment, ensuring The Bayfront is a place where residents can truly feel at home.
And the impact has been immediate—local officials have noticed a dramatic decrease in police calls to the property, and residents are experiencing a new sense of security and community pride.
Better Everyday Living: Upgraded Amenities
We’re not just upgrading apartments—we’re improving every aspect of daily life for our residents.
- New & Improved Laundry Facilities – We added 20 brand-new machines across five laundry rooms, giving residents convenient, reliable access.
- Modern Payment Options – No more quarters! Now, residents can pay with cash or card for an easy, hassle-free laundry experience.
It’s small details like these that make a big difference in the everyday lives of our residents.
A Thriving Community with a Bright Future
The response from our residents and the Beaver Dam community has been overwhelmingly positive. Nancy L. Wild, the District 1 Alder, and Chief Kreuzinger of the Beaver Dam Police Department have both recognized the improvements, applauding the transformation of The Bayfront and the positive changes happening here.
At Focus, we’re not just about fixing what’s broken—we’re about creating places people love to live. The Bayfront is now one of those places. And this isn’t the only community we’ve transformed—our proven repositioning strategy is replicated across our entire portfolio, enhancing neighborhoods and elevating the living experience for thousands of residents.
We’re just getting started, and we invite you to be part of this exciting new chapter. If you’re looking for a beautifully upgraded home in a safe, welcoming community, now is the time to experience The Bayfront for yourself.
Ready to make your move? Contact our leasing team today to schedule a tour and find your perfect home at The Bayfront.
