When Focus was founded just five years ago, we had a vision: to redefine the property management industry by prioritizing speed, service, and innovation. At that time, our team consisted of just four dedicated individuals who believed in the power of executing with excellence. Fast forward to today, and we have grown to a team of over 150 employees, spanning in-office, in-field, and remote positions. We are one of the fastest-growing companies in Wisconsin, and our journey is just getting started.
A Journey Defined by Speed and Excellence
Growth at Focus has never been slow or incremental—it has been exponential. In just five years, we expanded from managing 360 units to now over 6,000. This level of expansion is not just about adding numbers; it’s about scaling our systems, developing our team, and staying true to our core values: **Fearless, Kick-Ass Culture, Speed, World-Class Standards, and Unparalleled Experience**.
This journey wasn’t by chance. From day one, we set out to challenge the traditional norms of property management. We implemented high-efficiency operational processes, recruited top-tier talent (we only hire 1% of applications), and invested in cutting-edge technology to ensure that our residents receive an exceptional living experience. Every decision we made was intentional—focused on delivering industry-leading speed and unparalleled service.
Our People: The Driving Force Behind Our Success
While our systems and strategies have played a role in our success, the true driving force behind Focus is our people. Our team consists of professionals who embody our culture of execution and excellence. Each person, whether they work in-office, in-field, or remotely, plays a vital role in making Focus what it is today.
– In-Office Team: The backbone of our operations, ensuring that every aspect of property management—from leasing to resident support—runs smoothly.
– In-Field Team: The hands-on experts maintaining and enhancing our properties, ensuring our residents experience the highest standard of living.
– Remote Team: The strategic thinkers and specialists supporting our business growth, optimizing our operations, and keeping Focus ahead of the curve.
The dedication, expertise, and commitment of our employees have fueled our growth, allowing us to expand at a rapid pace while maintaining our commitment to world-class standards.
What sets our in-office team apart is that they aren’t just employees—they are the best in their specific trade. Each team member is an expert in their field, bringing specialized knowledge and an unmatched level of skill to our operations. From leasing specialists who ensure residents have a seamless application experience to financial analysts who optimize our growth strategies, our team is built on excellence. This level of expertise allows us to operate with speed, efficiency, and precision, delivering an unparalleled resident experience every step of the way.
Celebrating Our Growth and Success
Last week, we took the time to celebrate our journey, milestones, and the incredible people who have made this growth possible. From employee achievements to company-wide successes, the event was a reflection of the impact we’ve created together. We’ve built more than just a company—we’ve built a culture of excellence, driven by fearless execution and a relentless commitment to providing exceptional service to our residents.
The past five years have been nothing short of extraordinary, and we are beyond excited for what the next five years will bring. If our trajectory so far is any indication, the future holds even greater opportunities, innovations, and milestones.
Looking Ahead: The Next Five Years
As we continue to grow, our mission remains the same: to redefine property management by setting a new standard for speed, service, and execution. We are not just expanding our portfolio—we are elevating the experience for residents, improving communities, and strengthening our industry presence.
To our incredible team: your hard work, dedication, and belief in our vision have brought us to where we are today. We can’t wait to see what we accomplish together in the years ahead.
Here’s to lasting years of fearless execution, exponential growth, and an unparalleled resident experience. The best is yet to come.
